When Beauty Box wanted to see the look of different materials and colours for the their cosmetics and jewellery cases I was able to help. 3D modelling creates accurate and photoreal images of the final product with the ability to quickly change surfaces and materials without the need for time consuming and expensive mock ups.
Using BB’s drawings and sketches I was able to build the product models at a very low cost and provide a range of surface materials and colours such as translucent perspex, black plastic and a range of fitment materials – gold, silver, brushed chrome etc.”
Beauty Box were then able to quickly put together costings and a business plan together for investors.
When its difficult to park your car for fear of clampers not to mention the jitters every time there is a spring tide it is time to move. So bye bye Paintworks I’m off.
Now working with N3 Display Graphics in their new offices in Warmley with acres of parking and although Warmley Brook is nearby if that breaks its banks Noah would already have been called up.
On the 30th November 2013 wine enthusiasts Peter and Carol Coombs launched a wine and food pairing event at the Alexandra Conference Centre near Swindon. Partnering with Great Western Wines in Bath, who have recently been awarded International Wine Challenge’s ‘South West Wine Merchant of the Year’ award. Peter said “This is something I have wanted to do for a number of years and with help from GWW’s Richard Lecoche now seems the time to see what we can acheive.” This first eventing was followed by two more in March and August 2014 at the Cricklade House Hotel, Cricklade in the heart of the Cotswolds. And all the evenings have established and enhanced a reputation for superb cuisine and paired wine matchings that have delighted and interested those taking part.
Peter and Carol are both amateur wine judges having studied through the National and Federation Guild of Wine Judges. Peter is also National Guild Beer Judge and in 2013 studied and passed the American based Beer Judges Certification Programme exam [BJCP]. They decided to mark their first anniversary with an extended event in Torquay. Their association with the Wales & West Wine and Beermakers Festival, Peter is chairman, enabled them to take advantage of the WWWF’s move to Torquay to arrange a two night stay in the TLH gr0up’s flagship Toorak Hotel, partnering with Crown Cellar Wines. A full description of the itinerary, menu, wine and tasting can be found at www.wineanddine.org.uk
The 2013 Wales and West Festival at Sand Bay near Weston super Mare was the last in Weston and the end of an era of 8 years with the Martyn Leisure Group. For 2014 the organisers planned an exciting fresh start for this popular amateur wine and beermakers competition in Torquay. After many months of searching for a new venue that could accommodate over 3 to 400 people and provide space for the competition and show; the organisers settled on the TLH group of Hotels on the famous English Riviera.
Held just a couple of months ago at the end of June the Festival proved a great success and plans are now under way for 2015. Also changing will be the style and format of WWWF’s brochure. With increasing postage cost to contend with it has been decided to move to an A5 format for main brochure but mainting the DL sized mailers that are sent with orders from partner online homebrew retailers. An initiative that has proved very successful in reaching new potential visitors
The date for 2015 is the 19th of June and now with exclusive use of the entire Derwent Hotel, the largest of the four hotels in the complex. The show will be staged in the main Starlight Lounge entertainment area. For more information see the Wales & West Federation website www.walesandwest.org.uk
One of those occasions when an out of the blue phonecall gives a warm glow. SEO does actually work!
A firm of design and construction engineers found me through a web search and looking for help with a development project to take place on the Somerset Levels. They had forthcoming planning and a public meetings approaching where the proposals would be put forward for examination and were acutely aware of the importance of communicating their ideas clearly the first time. Key, therefore, to present in a clear unequivocal way that eliminates misunderstanding and presents the project in its best light.
The project comprised of the construction of an Anaerobic Digester plant and because of its location considerable effort had been put in to minimising the impact it would have on the surrounding area. I was asked to provide costs for a 3D visualisation model of the plant to include an animated fly round and 3D fly through together with photo montaged high resolution images showing the plant blended into photographs of the surrounding area.
Having successfully pitched for the work I began developing the model from the 2D plans and schematics. Communicating daily with the client on detailing and technical specifications and finally delivering a range of output formats in good time for the client’s meetings.
The Client was delighted with the results commenting that although the public meetings were always going to be challenging they felt much more confident in presenting the case and being able to move forward with the application process.
The term ‘personalised’ and ‘bespoke’ does not necessarily mean what you think. In many cases what is meant is a standard templated design with just the names changed. Couples looking for something really special that reflects the importance of their day want more; even if a templated solution is acceptable trying to find one that exactly fits with the arrangements being made can often be almost impossible.
One couple who contacted me recently were planning to get married in the French Alps. This young man had proposed on the mountain top under the stars during a snow boarding holiday, such romance; so they wanted to go back to be married in the same place. However there was also a more practical side to this choice which would provide another snowboarding and skiing holiday opportunity for all their friends and family.
When arranging weddings that are far from home all sorts of extra considerations come in to play such as differing accommodation, length of stay, directions to the church and venue, flight details, airports and so on. A simple reply card just won’t do.
This particular couple also wanted the invite to represent the area which was very special to them. The solution I offered was to create an A5 sized folder displaying photographs of the Villa where they stayed and the surrounding scenery. The snow capped log cabins and mountain scenes were of course ideal to create a romantic setting. The invite would be printed litho on a high quality coated 350gsm card and using a special silver ink to represent snow flakes and to echo the white and blue theme. Using a folded outer with a pocket on the inside back cover would then also provide a facility to include customised invite and RSVP cards to guests according to where they might be staying and how they would be travelling.
I’m pleased to say the couple were delighted with the result and had received feedback from invited guests who felt extra special to have been invited.
A second job in similar vein was for a couple who wanted something unique that would not be replicated anywhere else. In addition, as their church and venue were well out into the country they wanted help their guests with travelling to the venue by organising coach transport. I therefore produced a range of cards with directions and pick up times. Each invite could then be customised to the recipient with pick up points and directions according to where they were travelling from. A version with different copy is also planned to send informal photographs of the day back to guests.
If you would like more information about how I can help make your guest feel special please call 07770 750327
The figures just released on Retail Sales over the Christmas period is a good indicator on the power and continual rise of online shopping and trading. Increasingly it is not just components such as cameras, computers and non perishable easily posted items that are purchased online. Retail businesses generally and particularly in creative, fashion and interior furnishing sectors need to focus on how they can maximise sales and drive their margins by using online marketing channels.
As a case in point a Client I have worked with over many years contacted me a couple of months before Christmas. He had recently been appointed as marketing manager of a specialist, sustainable flooring company in Bristol and looking to see how digital marketing could expand sales of new products, drive special offers and stimulate interest and imagination in potential customers. Whilst their core business was in providing personalised, high quality carpeting and flooring solutions for commercial and domestic customers locally, they now wanted to reach beyond their business base in Bristol and the South West.
I therefore spent some time going through their business marketing model and identifying where modern technologies and marketing channels could be used to drive the business. They already had a good working web site so the key areas were identified as follows:
1. Email promotion of special offers and new products to their existing customer database.
2. Instore digital signage to create product awareness and stimulate customer interest.
3. Website promotion of special offers, fashion items and accessories.
4. A new web module enabling web customers to create their own flooring design from a wide range of options, have it made and delivered all online.
5. Using Social Media channels to create conversation, interaction and awareness.
Following these initial discussions in October Applause has now provided the following digital media solutions:
- Product photography
- Digital signage programme running on plasma screens in store
- A new special offer sustainable rugs feature on the Naked Flooring website
- A ‘Happy Christmas and New Year email to existing customers with special offers on fashion items and new product and we are shortly to go live with a new ‘My Rug Creator’ feature.
- If you would like your own customised Sisal Flooring - click here!
I am also now working with their team to develop and create engaging social media conversations through SM channels. In addition I will be helping their team analyse web traffic and direct sales result to determine the return on their investment.
Postcript: ROI achieved in within four weeks of the site module going live!
The Wales and West Wine and Beermakers Festival is traditionally held on the late spring bank holiday and this year coincided with the Queen’s Diamond Jubilee. The event was a huge success attracting some 450 enthusiasts from all over the country.
After the event the management team were straight on to working on the 2013 event and immediately realised that because all the promotional material had been themed to the Jubilee a complete refresh would be required. A good point then to rethink the whole strategy and an opportunity to start with a fresh new look. Applause were asked to look not only at a new concept but to come up with ideas on how potential visitors who are not necessarily involved with clubs and affiliated associations could be attracted to the show
We suggested the potential of getting online retailers on board; as they are in regular contact with individual home brewers who buy supplies from them, by providing them with mailers to send out with orders WWWF could reach out to these potential customers. The idea was well received and we subsequently were able to sign up 8 major retailers who were happy to help.
WWWF were also keen to make their website more up to date and to consider creating an online booking facility. The existing site was now showing its age, built in 2006!, so they had had their money’s worth but time to refresh. The intervening years have seen the development of much more sophisticated and easy to use content managed systems such as WordPress, Joomla and many more. It was felt the WordPress would be the easiest to set up and understand and we have therefore created the site on this platform.
We have created a DL size mailer for the online retailers to send out providing a postal tear off, plus email and links to their new web registration facility. The usual 6pp A4 brochure plus 2pp booking form and A5 leaflet were redesigned and the website rebuilt from scratch using the WordPress platform. This provided the additional advantage of a CMS system that would allow members of the management to update pages themselves and also make a much easier transition when volunteers joined or left the team.
Bollywood Spice the highly successful Indian and Nepalese restaurant and take away based in Warmley, Bristol is on the move to bigger premises. Situated in Longwell Green The Barrs Court Inn once part of the the Barr’s Court Estate is a magnificent stone built barn with almost cathedral like proportions. The Estate, once owned by the Newton family has now disappeared under the ring road, new housing estates and the Aspects Leisure Centre. The barn is I believe the only surviving reminder and was converted to a pub in the eighties.
The pub, once renowned for it restaurant and guaranteed to be choc a bloc on a Saturday night, has become rather tired but now destined for a new lease of life as a multicultural restaurant and takeaway. Getting into conversation with the Bollywood’s owners whilst enjoying some of their brilliant cuisine; it turned out that they were looking for some way to see how the grade II listed building could be adapted, and how much change they could effect. We agreed that I would create a virtual model of the building and provide a range of 3D visuals showing the possible options. The visuals could then be put before the authorities and builders to assess what could be acceptable to planning and within the available budgets.
Restaurant owner Naz Abdul was delighted with the results, as he explained, “it was difficult for me to visualise how we could turn the barn, a huge open space, into a cosy restaurant. Applause were able to provide accurate visuals from any angle within the building, change the lighting, fabrics and fittings till we could see just the effect we were looking for. We were then able to supply planners and builders with a clear understandable picture of how we wanted the interior to look and avoid expensive mistakes.
We are also able to add value by using the graphics in our planned online and print marketing. Applause are also currently working with us to create new branding, website and marketing materials. This is a really exciting project and we are looking forward to a grand opening shortly.
Having spent a couple of months tucked in the corner of 5.1 and for most of that time wearing a coat, woolly and two pairs of mountaineering socks; the landlord, Tim, decided it was time for me to move. All very amicable but I suspect it was something to do with the heater under my desk going flat out all day trying to thaw my feet.
So I’m now in 4.2, distinctly less rustic and barn like and with the summer upon us no need for heaters – yet!
Anytime you want to pop in I’ll meet you in here or of course the Bocabar !!