Multi purpose stationery and brand identity

When creating business stationery, designing a new businesses logo or gathering photos, graphics, video media etc for a marketing project, it is worth looking over all the purposes that you might put these assets to. You might say well that’s pretty obvious, but you would be surprised how often media is created for one purpose, paid for,  and then to discover it won’t work for another.  A common problem is authoring media for web which by nature is small, compact and at computer screen resolution and finding it turns into a  mushy mosaic when produced as an exhibition banner!

We try to ensure your money is spent in the right way developing media assets that you only pay for once and can use for may purposes

As a recent example we have just produced a range of stationery and marketing media for two new companies CC Two video services and Set & Staging conference equipment hire. Using logo design provided by Neil Phipps a local designer Applause has created artwork for the conventional letterheads, comp slips, business cards. But also provided more specific print and online solutions for email stationery, bar code labelling, dvd digipack cases, powerpoint and proposal document templates and exhibition pop up banners.