Sapphire Festival Video Production

The Wales & West Festival is an annual exhibition and competition event for amateur wine and beer makers from all over the country.  Some 500 or so members, friends, wine and beer making circles  gather each year to enter a national competition, reunite with friends, enjoy music and entertainment and take part in wine and beer tutored tastings.

As this year was a special 45th Sapphire Anniversary of the first Festival the organising committee encouraged members to photograph and record video of the weekend event.  Applause was then asked to assemble and edit the digital video footage into two programs, a short 4 minute taster Flash video to be displayed on You Tube and a longer 15  minute streamed video to run together with the 4  minute option and hosted on the Wales and West web site.  Applause also encoded the video to mp4  format for mobile video delivery.

Judges Convenor and Vice Chairman Ron Williams commented “Amateur associations such as ours can make good use of these new viral marketing technologies as an extremely cost effective way of publicising our events.  We hope that such publicity will in turn encourage people to join in with local groups of people interested in socialising and learning more about wine and beer making”

Applause has built a trusting working relationship  with the The Wales and West Committee over a number of years and once again they have  asked us to start work on promotional leaflets, schedules and booking forms for next year’s 46th Conference and Festival to be held  28th – 31st May 2010. And also to look at social and viral marketing technologies to reach potential interested groups.

p.s. All the material for the promotional flyers, brochures, booking forms and leaflets have now gone to print and scheduled to be sent out during November