Tips on How to Build your Social Media Network

Posted by 12 Oct, 2009

Once you have embarked on social media networking one of the hardest things in the beginning is building your network because at the start you don’t know anyone.  Networking to your existing clients and colleagues gets you going but what you really want is to find new people, who you may have something in common with, be able to give or share information and ultimately who may help you find new business.

Perhaps you have already acquired a Linked In, Facebook,  or Twitter account  or more recently signed up for Google Plus, established your profile and put up a photo of yourself or business logo. Do remember that people will use this ‘Avatar’, as they are known, and your username (my Twitter ID is instantApplause) to find you and get an idea of who you are and what you do.  A social media software page is a crowded place, rather like meeting someone at a station where you wear something brightly coloured, you need to be visible to be instantly recognised.  A similar amount of effort needs to go into designing your identity as your business card or brochure. Many social networkers change their ID monthly, I think it is a mistake. Successful companies rarely change their identity and you shouldn’t either.

You may also have fed your email address list into the social media software application to see if anyone you have emailed has a profile; and signed up for some groups that you feel are relevant to your business.  All of these techniques will build your network and set you on your way but in some instances can be very time consuming.

Here is a method that you may not have considered which involves querying Google with some structured search requests aimed at the specific networking software you use.  The idea is that every profile page contained on the web will have key interests listed.  Say for instance you run a small business selling rare formula 1 posters and catalogues, by searching for ‘Formula 1′ you will pick up anyone who lists Formula 1 in their profile.  You can locate people who may have an interest in your business that you would not easily be able to find in any other way.

Of course having found this information you will need to consider how you might introduce yourself.  You need to avoid being regarded just as a spammer and rejected, and  in many applications there are penalties for this.  LinkedIn for instance will terminate your account of you persistently have people returning ‘I Don’t Know This Person’ in response to your introductions.  Perhaps in this example offer some free historical information or a list of rare posters you have to offer – just use your imagination to come up with an approach that will attract the person you want to connect with.  At the end of the day everyone registered with a networking facility is looking to expand their network, gain new information and connect with people.  Provided your approach is honest, respectful and does not amount to 500 words of ‘buy from me buy from  me’ people will respond to you.

Here is a list of search terms you can Google.

Linkedin: inurl:in ‘formula 1′

Facebook ‘silverstone’

Twitter inurl:status ‘grand prix’

MySpace inurl:myspace inurl:fuseaction ‘cosworth’

Bebo inurl:profile inurl:bebo ‘brands hatch’

For more information on web marketing call Applause 0117 933 4416

Finally remember this; although it may seem daunting at first and progress creepingly slow it does gather pace exponentially.  As your network grows the faster it will expand, connect to us if you like using the links that follow, we’re always happy to network.

Linked In

Categories : internet and web, news, Social Marketing Media


2 Responses to “Tips on How to Build your Social Media Network”
  • Fantastic article. Great suggestion in using the Googel search terms to find people who might be interested in your business.

    Social Media is still very much in it’s infancy. You need to start by getting involved in conversations and taking an interest in people whom you may be interested in.

    The tricky part is finding them; this article shows you how you can.

  • Sheena Mathieson says:

    Nicely done. Great tutorial. I’m looking forward for more stuff like this. Keep sharing. Cheers


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