http://www.applause.co.uk/wordpress/2009/10/17/how-your-website-can-out-rank-the-competition/ happenings, jobs, experiences and other interesting stuff Mon, 16 Aug 2010 23:20:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.applause.co.uk/wordpress/2009/10/17/how-your-website-can-out-rank-the-competition/comment-page-1/#comment-21 Trevor James Mon, 19 Oct 2009 09:01:44 +0000 http://www.applause.co.uk/wordpress/?p=169#comment-21 I also think a lot of people create a website thinking that is all the marketing they need, but underestimate the amount of active effort that is needed by a potential customer to visit it. Unless you are already a household name, a website really needs to be supported by some other marketing method in order to drive traffic towards it. Ideally a mailer, brochure, or targeted email that is well designed and reinforces the brand image of the company. I also think a lot of people create a website thinking that is all the marketing they need, but underestimate the amount of active effort that is needed by a potential customer to visit it. Unless you are already a household name, a website really needs to be supported by some other marketing method in order to drive traffic towards it. Ideally a mailer, brochure, or targeted email that is well designed and reinforces the brand image of the company.

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