Archive for April, 2010

Screensavers – The Original Digital Signage

Posted by 22 Apr, 2010

Computer screensavers have been around for well over a decade now,  whereas digital signage is the recent emergence of massive plasma screens at exhibitions and stadiums. So how do these connect? Well although you might be more used to a screensaver displaying a personal photo or some excessively garish cartoon, and  of course its original […]

Computer screensavers have been around for well over a decade now,  whereas digital signage is the recent emergence of massive plasma screens at exhibitions and stadiums. So how do these connect?

Well although you might be more used to a screensaver displaying a personal photo or some excessively garish cartoon, and  of course its original purpose was to prevent ‘image burn’ on old cathode ray tube monitors.  Nevertheless in one sense they both provide a similar function  in delivering information to anyone in the vicinity or walking past.

interactive screensavers from applause

The potential to use these screens to reach out and inform has been utilised by Active Assistance a company working in the live-in care sector who’s purpose is to create choice and independence for those they care for.  Working with their designers Soap Marketing based in Portishead near Bristol they created a series of images specifically designed to attract attention combined with key messages (chocolate cake always gets our attention!).  Soap then commissioned Applause to turn these images into interactive Flash screensavers combining animated sequences of imagery and messaging. The finished screensavers where delivered as a simple 10 second install program in a range of computer screen formats to suit all types of machine.

Active Assistance’s computers throughout their offices and public areas now reinforce the company brand message of personal choice in care.  In addition the visual reminders of cake and latte may potentially also improve sales in the local fitness centre!

applause screensavers

(0) Comment Categories : interactive media, Projects 2010

London Property Developers get Design Applause

Posted by 21 Apr, 2010

London property developer  London Wharf plc came back to Applause to revamp the site produced for them in 2006. Formed in 1993, London Wharf PLC has forged a reputation for developing high quality homes in and around London and is one of the capital’s leading niche property developers. Through meticulous detailing from the initial concept […]

London property developer  London Wharf plc came back to Applause to revamp the site produced for them in 2006.

Formed in 1993, London Wharf PLC has forged a reputation for developing high quality homes in and around London and is one of the capital’s leading niche property developers.

Through meticulous detailing from the initial concept stages to final completion, bold innovative design, and the fusion of modern and traditional building techniques, has resulted in recognition by numerous industry awards.

Director David Lewin said ” We were delighted with the clean design and clear message of the original site but wanted to take advantage of the latest modern search engine optimisation techniques and the larger screen sizes now common.  Applause have now refreshed the site and provided advantage in design and optimisation.”

londonWharf

(0) Comment Categories : internet and web, Projects 2010