Archive for April, 2011

3D Visualisation and Photo Realistic Modelling

Posted by 4 Apr, 2011

You have an amazing new packaging idea, a new product development, an architectural proposal or a creative concept for a conference or exhibition space but it’s still on the drawing board or just in your head . You can  enthuse your client, excite them with potential and gain competitive advantage by using photo realistic 3D […]

You have an amazing new packaging idea, a new product development, an architectural proposal or a creative concept for a conference or exhibition space but it’s still on the drawing board or just in your head . You can  enthuse your client, excite them with potential and gain competitive advantage by using photo realistic 3D visualisation to bring the subject alive.


Photo real image creation has been a specialism at Applause since the days of ‘comping’ colour transparencies, working with such clients as Westland and Racal (now Thales Group) to provide visual representations of complex projects under development.  More recently we have worked in the events industry providing pre-build 3D simulations of conference and exhibition stand creative concepts. And now expanding the skillset to cover a wider range of applications, delivered as high resolution still images, HD, standard or streaming video.

Clients are often not really sure  if they like an idea until they see it; also with complex long term  projects it may be necessary to demonstrate work in progress as a final situation. In these circumstances it can be a real advantage to be able to show exactly how things will look. Illustrating packaging in variety of colours and label designs, showing how seating will work in a particular event venue or just how good stainless steel, glass, acrylics and marble can look in a new build are just some of the ways photo real 3D can help. A particular advantage in high value projects where expensive materials and high labour cost will be involved.

Take it a stage further and add animation, fly your customers Peter Pan style, take a micro journey through places a camera wouldn’t fit, create the ‘impossible’ to interest and engage your customers.

Here are just some of the potential applications:

  • Confex & Event Visuals
  • Architectural Photo Realism
  • Product Simulation
  • Photomontage and Digital Retouching
  • Packaging visuals
  • Video Wall and Studio Backdrops
(0) Comment Categories : conference & exhibition, design for print, Projects 2011