The Wales and West Wine and Beermakers Festival is traditionally held on the late spring bank holiday and this year coincided with the Queen’s Diamond Jubilee. The event was a huge success attracting some 450 enthusiasts from all over the country.
After the event the management team were straight on to working on the 2013 event and immediately realised that because all the promotional material had been themed to the Jubilee a complete refresh would be required. A good point then to rethink the whole strategy and an opportunity to start with a fresh new look. Applause were asked to look not only at a new concept but to come up with ideas on how potential visitors who are not necessarily involved with clubs and affiliated associations could be attracted to the show
We suggested the potential of getting online retailers on board; as they are in regular contact with individual home brewers who buy supplies from them, by providing them with mailers to send out with orders WWWF could reach out to these potential customers. The idea was well received and we subsequently were able to sign up 8 major retailers who were happy to help.
WWWF were also keen to make their website more up to date and to consider creating an online booking facility. The existing site was now showing its age, built in 2006!, so they had had their money’s worth but time to refresh. The intervening years have seen the development of much more sophisticated and easy to use content managed systems such as WordPress, Joomla and many more. It was felt the WordPress would be the easiest to set up and understand and we have therefore created the site on this platform.
We have created a DL size mailer for the online retailers to send out providing a postal tear off, plus email and links to their new web registration facility. The usual 6pp A4 brochure plus 2pp booking form and A5 leaflet were redesigned and the website rebuilt from scratch using the WordPress platform. This provided the additional advantage of a CMS system that would allow members of the management to update pages themselves and also make a much easier transition when volunteers joined or left the team.