Archive for February, 2013

Personalised and Bespoke Wedding Invitations Are They Really?

Posted by 18 Feb, 2013

The term ‘personalised’ and ‘bespoke’ does not necessarily mean what you think.  In many cases what is meant is a standard templated design with just the names changed.  Couples looking for something really special that reflects the importance of their day want more; even if a templated solution is acceptable trying to find one that […]

The term ‘personalised’ and ‘bespoke’ does not necessarily mean what you think.  In many cases what is meant is a standard templated design with just the names changed.  Couples looking for something really special that reflects the importance of their day want more; even if a templated solution is acceptable trying to find one that exactly fits  with the arrangements being made can often be almost impossible.

Bring on the REAL  custom solution.

Montage photograph showing outer folder, pocket and insert cards

One couple who contacted me recently were planning to get married in the French Alps.  This young man had proposed on the mountain top under the stars during a snow boarding holiday, such romance; so they wanted to go back to be married in the same place.  However there was also a more practical side to this choice which would provide another snowboarding and skiing holiday opportunity for all their friends and family.

When arranging weddings that are far from home all sorts of extra considerations come in to play such as differing accommodation, length of stay, directions to the church and venue, flight details, airports and so on.  A simple reply card just won’t do.

view of folded card and montaged together with RSVP insert cards and photosThis particular couple also wanted the invite to represent the area which was very special to them.  The solution I offered was to create an A5 sized folder displaying photographs of the Villa where they stayed and the surrounding scenery.  The snow capped log cabins and mountain scenes were of course ideal to create a romantic setting.  The invite would be printed litho on a high quality coated 350gsm card and using a special silver ink to represent snow flakes and to echo the white and blue theme.  Using a folded outer with a pocket on the inside back cover would then also provide a facility to include customised invite and RSVP cards to guests according to where they might be staying and how they would be travelling.

I’m pleased to say the couple were delighted with the result and had received feedback from invited guests who felt extra special to have been invited.

A second job in similar vein was for a couple who wanted something unique that would not be replicated anywhere else.  In addition, as their church and venue were well out into the country they wanted help their guests with travelling to the venue by organising coach transport.  I therefore produced a range of cards with directions and pick up times. Each invite could then be customised to the recipient with pick up points and directions according to where they were travelling from.  A version with different copy is also planned to send informal photographs of the day back to guests.

Montage photograph showing outer wallet and card enclosures

If you would like more information about how I can help make your guest feel special please call 07770 750327

(0) Comment Categories : design for print, Projects 2013