conference & exhibition

3D Visualisation and Photo Realistic Modelling

Posted by 4 Apr, 2011

You have an amazing new packaging idea, a new product development, an architectural proposal or a creative concept for a conference or exhibition space but it’s still on the drawing board or just in your head . You can  enthuse your client, excite them with potential and gain competitive advantage by using photo realistic 3D […]

You have an amazing new packaging idea, a new product development, an architectural proposal or a creative concept for a conference or exhibition space but it’s still on the drawing board or just in your head . You can  enthuse your client, excite them with potential and gain competitive advantage by using photo realistic 3D visualisation to bring the subject alive.


Photo real image creation has been a specialism at Applause since the days of ‘comping’ colour transparencies, working with such clients as Westland and Racal (now Thales Group) to provide visual representations of complex projects under development.  More recently we have worked in the events industry providing pre-build 3D simulations of conference and exhibition stand creative concepts. And now expanding the skillset to cover a wider range of applications, delivered as high resolution still images, HD, standard or streaming video.

Clients are often not really sure  if they like an idea until they see it; also with complex long term  projects it may be necessary to demonstrate work in progress as a final situation. In these circumstances it can be a real advantage to be able to show exactly how things will look. Illustrating packaging in variety of colours and label designs, showing how seating will work in a particular event venue or just how good stainless steel, glass, acrylics and marble can look in a new build are just some of the ways photo real 3D can help. A particular advantage in high value projects where expensive materials and high labour cost will be involved.

Take it a stage further and add animation, fly your customers Peter Pan style, take a micro journey through places a camera wouldn’t fit, create the ‘impossible’ to interest and engage your customers.

Here are just some of the potential applications:

  • Confex & Event Visuals
  • Architectural Photo Realism
  • Product Simulation
  • Photomontage and Digital Retouching
  • Packaging visuals
  • Video Wall and Studio Backdrops
(0) Comment Categories : conference & exhibition, design for print, Projects 2011

Are You Planning a Conference, Exhibition or Presenting?

Posted by 7 Aug, 2010

As the summer season draws to a close many businesses will be turning their attention to organising conference and exhibition events to market their business and reach out to target audiences . Whether you are tasked to present on behalf of your company or running the whole event here is a handy check list to […]

As the summer season draws to a close many businesses will be turning their attention to organising conference and exhibition events to market their business and reach out to target audiences .

3D conference set visualisation
Whether you are tasked to present on behalf of your company or running the whole event here is a handy check list to help ensure that you don’t miss a trick and if you need a hand call us Applause 0117 933 4416.

Some questions to ask yourself.

  1. What do I wish to communicate and why?
  2. What style of event would be most appropriate?  Conference, road show, exhibition, seminar, a combination with interactive zones.  What did you do last time?  Do you need to do something different?
  3. What budget been allocated?
  4. When will the event be held and will your date clash with another event?
  5. Where will the venue be, is it national or regional and which locations will be easiest for delegates to attend?
  6. What type of venue is required and how much notice will they need?
  7. Will keynote speakers be required, how far in advance do invitations need to be sent?
  8. Are people with the required skill set in place to support the event?
  9. The target audience –making sure they will attend?
  10. How many delegates will there be and appropriate room sizes and layout.
  11. Has a full technical check of the venue been carried out.
  12. Am I secure in the knowledge that  the event is safe – for crew and staff and for delegates
  13. What event media will be required, stage design, audio, video and presentation and display graphics.
  14. Has a technical equipment check list been formulated.
  15. Will a logistics team be required to rig and de-rig the event

Here are some tips to help your event run smoothly.

  1. Create a master event schedule, so that everyone will clearly know, who is doing what, when and where.
  2. When checking venues, walk through the entire show.Try to visualize the event experience from the delegates point of view.
  3. Make sure that venue room specifications are accurate.
  4. Ensure the venue has cleared your plans for  health & safety and conducted a risk assessment.
  5. Catering, 500 delegates wanting coffee at the same time!  Think through the logistics and ensure sufficient venue staff to cope.
  6. What other events or venue operations (eg kitchens)  are happening in adjacent areas.  You need to know if a rock concert is next door!
  7. Work with a professional partner to look after health and safety specialisms of your event

Useful links:
Delegate website registration
Interactive and presentation media for conference events.
Exhibition display graphics, pop banners.
Digital signage display.
Print & Design
Post event feedback, DVD & CD materials
Health & Safety – In Any Event

(0) Comment Categories : conference & exhibition, news

Is the CD/DVD Training and Business to Business Communication Tool Dead ?

Posted by 16 Feb, 2010

In 1991 Applause took delivery of one of the first 2 x speed Philips CDROM recorders for the princely sum of £7000 and here it is … About the size of a very large amplifier – and certainly wouldn’t go in the drive bay of your PC.  Today a more sophisicated version would set you […]

In 1991 Applause took delivery of one of the first 2 x speed Philips CDROM recorders for the princely sum of £7000 and here it is …phillipsCDrecorder-SML About the size of a very large amplifier – and certainly wouldn’t go in the drive bay of your PC.  Today a more sophisicated version would set you back around a tenner!  During  the nineties and early ‘noughties’ the rewritable CD quickly established itself as a means of delivering media rich business communications. They came through the post, arriving in the conventional round form,  cut out shaped versions even business cards and were fully browseable  interactive marvels.

The web, however, was going to change things Sir Tim Berners Lee’s
proposal in march of 1989 was to formulate what we now know as the worldwide web.  In the early stages this didn’t really impact on the CDROM simply because of the severe limitations of software technology and data connection speed.  A photograph of any reasonable size could take an age to appear on screen, video and animated graphics restricted to tiny content windows  So CDROM and its big brother the DVD continued to be the media of choice.  The  web, in the meanwhile,  was gaining ground.  Increased bandwidth and continuous upgrade and improvement of programming technologies and facilities meant that as of today a web page can have pretty much all of the features a CD or DVD can provide plus a lot more.

So is the CD/DVD dead … surprisingly not.  Rather like the cinema when the siren voices announced its death at the launch of television, the CD and DVD ROM seem to have found their niche markets in digital signage for conference and exhibition and retail display, as a  means of reliable communication in developing countries and in helping its old adversary by driving websites forward. When technology becomes easier and cheaper it also becomes more accessible, thus although not many organisations could afford the twenty or thirty thousand pounds a multi-media CDROM could cost in 1995 so many more can afford the few hundred pounds it can cost today.

The huge reduction in cost of digital display screens and players has meant that a 42″ lcd screen and dvd player can cost  under £500 making it a viable and easy to maintain  the means of displaying product and brand information to customers who walk into your reception area, or attract potential business from those who walk past your shop window.

For charities  and organisations who work tirelessly to communicate and inform the health and community professionals working in developing countries, where a battered old TV and player is just as likely, maybe more likely  than a sophisticated broadband network. It is a brilliant way of sending training video, interactive browsable media together with attached further reading files and links to websites for further information where internet access is available.

Is the CD/DVD dead?  No – in this world of downloads, uploads,online backup, streaming, mobile apps and squillions of web pages there are still oft times when you think …. where’s my installation disc, where are my photos, I’m presenting in 2 minutes WHERE IS MY WIFI!!

(0) Comment Categories : conference & exhibition, interactive media

DVD Video Presentations for Remington and Alfa Romeo

Posted by 7 Sep, 2009

Whilst on-line web based  media is now very effective at delivering video and rich media content DVD still has a unique place in providing high quality video using  simple and uninterruptable technology. Two projects just completed involved encoding and editing high definition HD video source material into looped interactive dvd video discs for exhibition and […]

Whilst on-line web based  media is now very effective at delivering video and rich media content DVD still has a unique place in providing high quality video using  simple and uninterruptable technology.

alfaTwo projects just completed involved encoding and editing high definition HD video source material into looped interactive dvd video discs for exhibition and showroom digital signage display.   In each case discs were replicated and distributed to showrooms or retail outlets throughout the country and displayed continuously at exhibition sites.

remington

Technology involved is simply a display plasma or LCD TV and a DVD player eliminating the need for sophisticated equipment with it attendant security issues or web based connections.

Short of a complete power failure the programmes will run and interactivity easily controlled by the player remote.

Video content can also be encoded to run on standalone digital signage displays or delivered online to mobile devices and video player.

(0) Comment Categories : conference & exhibition, interactive media, Projects 2009

Sapphire Festival Video Production

Posted by 25 Aug, 2009

The Wales & West Festival is an annual exhibition and competition event for amateur wine and beer makers from all over the country.  Some 500 or so members, friends, wine and beer making circles  gather each year to enter a national competition, reunite with friends, enjoy music and entertainment and take part in wine and […]

The Wales & West Festival is an annual exhibition and competition event for amateur wine and beer makers from all over the country.  Some 500 or so members, friends, wine and beer making circles  gather each year to enter a national competition, reunite with friends, enjoy music and entertainment and take part in wine and beer tutored tastings.

wwwfSched09As this year was a special 45th Sapphire Anniversary of the first Festival the organising committee encouraged members to photograph and record video of the weekend event.  Applause was then asked to assemble and edit the digital video footage into two programs, a short 4 minute taster Flash video to be displayed on You Tube and a longer 15  minute streamed video to run together with the 4  minute option and hosted on the Wales and West web site.  Applause also encoded the video to mp4  format for mobile video delivery.

Judges Convenor and Vice Chairman Ron Williams commented “Amateur associations such as ours can make good use of these new viral marketing technologies as an extremely cost effective way of publicising our events.  We hope that such publicity will in turn encourage people to join in with local groups of people interested in socialising and learning more about wine and beer making”

Applause has built a trusting working relationship  with the The Wales and West Committee over a number of years and once again they have  asked us to start work on promotional leaflets, schedules and booking forms for next year’s 46th Conference and Festival to be held  28th – 31st May 2010. And also to look at social and viral marketing technologies to reach potential interested groups.

WWWF10compforBlog

p.s. All the material for the promotional flyers, brochures, booking forms and leaflets have now gone to print and scheduled to be sent out during November

(0) Comment Categories : conference & exhibition, podcast & webcast, Projects 2009

Newsletter for CC’s Venue Finders

Posted by 22 Jul, 2009

The venue finding and conference logistics teams at award winning events company Conference Connections  have launched a new quarterly newsletter, providing the latest information on national and international venues and conference centres. Applause have created a new brand identity, logo design and layout for the newsletter which will be distributed intially in printed form to […]

venue finding newsletterThe venue finding and conference logistics teams at award winning events company Conference Connections  have launched a new quarterly newsletter, providing the latest information on national and international venues and conference centres.

Applause have created a new brand identity, logo design and layout for the newsletter which will be distributed intially in printed form to give recipients the option to opt in to an email electronic version.

(0) Comment Categories : conference & exhibition, design for print, Projects 2009

Multi purpose stationery and brand identity

Posted by 1 May, 2009

When creating business stationery, designing a new businesses logo or gathering photos, graphics, video media etc for a marketing project, it is worth looking over all the purposes that you might put these assets to. You might say well that’s pretty obvious, but you would be surprised how often media is created for one purpose, […]

When creating business stationery, designing a new businesses logo or gathering photos, graphics, video media etc for a marketing project, it is worth looking over all the purposes that you might put these assets to. You might say well that’s pretty obvious, but you would be surprised how often media is created for one purpose, paid for,  and then to discover it won’t work for another.  A common problem is authoring media for web which by nature is small, compact and at computer screen resolution and finding it turns into a  mushy mosaic when produced as an exhibition banner!

We try to ensure your money is spent in the right way developing media assets that you only pay for once and can use for may purposes

As a recent example we have just produced a range of stationery and marketing media for two new companies CC Two video services and Set & Staging conference equipment hire. Using logo design provided by Neil Phipps a local designer Applause has created artwork for the conventional letterheads, comp slips, business cards. But also provided more specific print and online solutions for email stationery, bar code labelling, dvd digipack cases, powerpoint and proposal document templates and exhibition pop up banners.

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(0) Comment Categories : conference & exhibition, design for print, Projects 2009

Sales Conference Awards

Posted by 10 Apr, 2009

Usually at the Annual Sales Conference there are some special awards to those staff members who have contributed something outstanding to the organisation over the year. These often take the form of ‘Oscar’ ceremonies with dry ice, reveals celebrity presenters and all the razzamatazz. However with the financial sector tightening its belt somewhat at the […]

Usually at the Annual Sales Conference there are some special awards to those staff members who have contributed something outstanding to the organisation over the year. These often take the form of ‘Oscar’ ceremonies with dry ice, reveals celebrity presenters and all the razzamatazz. However with the financial sector tightening its belt somewhat at the present one of our clients wanted a simple low cost means of generating some expectation from the assembled sales force.

The Applause thinking cap was worn and we came up with a simple interactive ‘wheel of fortune’ that could be played in with the powerpoint presentations for each category of award. The names of all delegates present were entered and displayed at random as the sales director announced the runners up and at the press of a key the names steadily slowed finishing on the winner. Simple, elegant and effective. A roar sprung from the audience as the display slowed – with many prospective winners thinking is it me!, is it me! – like waiting for the sixth ball on the lottery – well almost.

If you think this would be a useful tool for you – we have one on the shelf waiting!!

(0) Comment Categories : conference & exhibition, Projects 2009

Delegate Registration Web Facility

Posted by 5 Dec, 2008

An interesting crossover between the web site development and conference media work at Applause has been online Delegate Registration. The traditional method of paper and fax based registration is increasingly giving way to completely electronic paperless solutions which save considerable resource, time and money. By combining our hosting facilities, web and database skills with our […]

An interesting crossover between the web site development and conference media work at Applause has been online Delegate Registration.

The traditional method of paper and fax based registration is increasingly giving way to completely electronic paperless solutions which save considerable resource, time and money. By combining our hosting facilities, web and database skills with our working knowledge of venue finding and delegate registration processes, we are able to offer website based systems, either off the shelf or customised to your specific needs.

Information is secure behind a login panel. Delegates can either be given a generic username and password for access and to enter their own information or a client mysql database can be installed with unique login for known delegates who may then access and update their information and provide the required registration details. This is particularly useful for large organisations running internal conference events. The delegate registration site can be specifically branded to the event or the organisation’s brand guidelines and apart from enabling delegates to register on-line provides online status reports, enhanced visitor experience and simplifies complex tasks.

Delegate Registration Login Screen

Delegate Registration Login Screen

For more information call 0117 933 4416
Useful links:Applause : Web Hosting

(0) Comment Categories : conference & exhibition, internet and web, Projects 2008