design for print

Wales and West Festival Moves

Posted by 25 Sep, 2014

The 2013 Wales and West Festival at Sand Bay near Weston super Mare was the last in Weston and the end of an era of 8 years with the Martyn Leisure Group.  For 2014 the organisers planned an exciting fresh start for this popular amateur wine and  beermakers competition in Torquay.  After many months of […]

The 2013 Wales and West Festival at Sand Bay near Weston super Mare was the last in Weston and the end of an era of 8 years with the Martyn Leisure Group.  For 2014 the organisers planned an exciting fresh start for this popular amateur wine and  beermakers competition in Torquay.  After many months of searching for a new venue that could accommodate over 3 to 400 people and provide space for the competition and show; the organisers settled on the TLH group of Hotels on the famous English Riviera.brochurePic

Held just a couple of months ago at the end of June the Festival proved a great success and plans are now under way for 2015.  Also changing will be the style and format of WWWF’s brochure.  With increasing postage cost to contend with it has been decided to move to an A5 format for main brochure but mainting the DL sized mailers that are sent with orders from partner online homebrew retailers.  An initiative that has proved very successful in reaching new potential visitors

The date for 2015 is the 19th of June and now with exclusive use of the entire Derwent Hotel, the largest of the four hotels in the complex.  The show will be staged in the main Starlight Lounge entertainment area.  For more information see the Wales & West Federation website www.walesandwest.org.uk

Click this link for information about print and design services

(0) Comment Categories : design for print, internet and web, Projects 2014

Smoothing the Construction and Architectural Planning Information Process

Posted by 6 Jun, 2013

Case Study Client: Regensys Application: 3D Architectural Visualisation One of those occasions when an out of the blue phonecall gives a warm glow. SEO does actually work! A firm of design and construction engineers found me through a web search and looking for help with a development project to take place on the Somerset Levels. […]

Case Study
Client: Regensys

Application: 3D Architectural Visualisation

One of those occasions when an out of the blue phonecall gives a warm glow. SEO does actually work!

A firm of design and construction engineers found me through a web search and looking for help with a development project to take place on the Somerset Levels. They had forthcoming planning and a public meetings approaching where the proposals would be put forward for examination and were acutely aware of the importance of communicating their ideas clearly the first time. Key, therefore, to present in a clear unequivocal way that eliminates misunderstanding and presents the project in its best light.

The project comprised of the construction of an Anaerobic Digester plant and because of its location considerable effort had been put in to minimising the impact it would have on the surrounding area. I was asked to provide costs for a 3D visualisation model of the plant to include an animated fly round and 3D fly through together with photo montaged high resolution images showing the plant blended into photographs of the surrounding area.

The resultant digital media could then be purposed as video display presenters, large format graphic panels for exhibition, as well as Powerpoint presentations, leaflets and proposal documents.

Having successfully pitched for the work I began developing the model from the 2D plans and schematics. Communicating daily with the client on detailing and technical specifications and finally delivering a range of output formats in good time for the client’s meetings.

The Client was delighted with the results commenting that although the public  meetings were always going to be challenging they felt much more confident in presenting the case and being able to move forward with the application process.

(0) Comment Categories : 3D Visualisation & Animation, design for print, Projects 2013

Personalised and Bespoke Wedding Invitations Are They Really?

Posted by 18 Feb, 2013

The term ‘personalised’ and ‘bespoke’ does not necessarily mean what you think.  In many cases what is meant is a standard templated design with just the names changed.  Couples looking for something really special that reflects the importance of their day want more; even if a templated solution is acceptable trying to find one that […]

The term ‘personalised’ and ‘bespoke’ does not necessarily mean what you think.  In many cases what is meant is a standard templated design with just the names changed.  Couples looking for something really special that reflects the importance of their day want more; even if a templated solution is acceptable trying to find one that exactly fits  with the arrangements being made can often be almost impossible.

Bring on the REAL  custom solution.

Montage photograph showing outer folder, pocket and insert cards

One couple who contacted me recently were planning to get married in the French Alps.  This young man had proposed on the mountain top under the stars during a snow boarding holiday, such romance; so they wanted to go back to be married in the same place.  However there was also a more practical side to this choice which would provide another snowboarding and skiing holiday opportunity for all their friends and family.

When arranging weddings that are far from home all sorts of extra considerations come in to play such as differing accommodation, length of stay, directions to the church and venue, flight details, airports and so on.  A simple reply card just won’t do.

view of folded card and montaged together with RSVP insert cards and photosThis particular couple also wanted the invite to represent the area which was very special to them.  The solution I offered was to create an A5 sized folder displaying photographs of the Villa where they stayed and the surrounding scenery.  The snow capped log cabins and mountain scenes were of course ideal to create a romantic setting.  The invite would be printed litho on a high quality coated 350gsm card and using a special silver ink to represent snow flakes and to echo the white and blue theme.  Using a folded outer with a pocket on the inside back cover would then also provide a facility to include customised invite and RSVP cards to guests according to where they might be staying and how they would be travelling.

I’m pleased to say the couple were delighted with the result and had received feedback from invited guests who felt extra special to have been invited.

A second job in similar vein was for a couple who wanted something unique that would not be replicated anywhere else.  In addition, as their church and venue were well out into the country they wanted help their guests with travelling to the venue by organising coach transport.  I therefore produced a range of cards with directions and pick up times. Each invite could then be customised to the recipient with pick up points and directions according to where they were travelling from.  A version with different copy is also planned to send informal photographs of the day back to guests.

Montage photograph showing outer wallet and card enclosures

If you would like more information about how I can help make your guest feel special please call 07770 750327

(0) Comment Categories : design for print, Projects 2013

Wales & West Festival – New Look

Posted by 19 Nov, 2012

The Wales and West Wine and Beermakers Festival is traditionally held on the late spring bank holiday and this year coincided with the Queen’s Diamond Jubilee.   The event was a huge success attracting some 450 enthusiasts from all over the country. After the event the management team were straight on to working on the 2013 […]

Wales and West Wine and Beermakers Festival BrochureThe Wales and West Wine and Beermakers Festival is traditionally held on the late spring bank holiday and this year coincided with the Queen’s Diamond Jubilee.   The event was a huge success attracting some 450 enthusiasts from all over the country.

After the event the management team were straight on to working on the 2013 event and  immediately realised that because all the promotional material had been themed to the Jubilee a complete refresh would  be required.  A good point then to rethink the whole strategy and an opportunity to start with a fresh new look.  6 page brochure for the Wales and West FederationApplause were asked to look not only at a new concept but to come up with ideas on how potential visitors who are not necessarily involved with clubs and affiliated associations could be attracted to the show

We suggested the potential of getting online retailers on board; as they are in regular contact with individual home brewers who buy supplies from them, by providing them with mailers to send out with orders WWWF could reach out to these potential customers.  The idea was well received and we subsequently were able to sign up 8 major retailers who were happy to help.DL letter sized mailing for distribution by online retailers

WWWF were also keen to make their website more up to date and to consider creating  an online booking facility.  The existing site was now showing its age, built in 2006!, so they had had their money’s worth but time to refresh.  The intervening years have seen the development of much more sophisticated and easy to use content managed systems such as WordPress, Joomla and many more.  It was felt the WordPress would be the easiest to set up and understand and we have therefore created the site on this platform.

Wales and West Federation of Wine and Beermakers Website

Summary:

We have created a DL size mailer for the online retailers to send out providing a postal tear off, plus email and links to their new web registration facility.  The usual 6pp A4 brochure plus 2pp booking form and A5 leaflet were redesigned and the website rebuilt from scratch using the WordPress platform.  This provided the additional advantage of a CMS system that would allow members of the management to update pages themselves and also make a much easier transition when volunteers joined or left the team.

(0) Comment Categories : design for print, internet and web, Projects 2012

Black is Black …… or is it?

Posted by 24 Aug, 2011

‘Black is black’ so the old Rolling Stones lyric went, but when it comes to print, not always.  I came across  this problem recently when working with a client who likes black even more than Steve Jobs who, it is reported, spent something approaching a hundred thousand dollars getting the right sort of black for […]

‘Black is black’ so the old Rolling Stones lyric went, but when it comes to print, not always.  I came across  this problem recently when working with a client who likes black even more than Steve Jobs who, it is reported, spent something approaching a hundred thousand dollars getting the right sort of black for Next computer cases in the eighties.

The problem arises when you produce graphics with a background that graduates to black  in say Adobe Photoshop and then import those graphics into page layout programme Adobe InDesign in this case, which also has a black background.  The two black merge and create an invisible join and the job is done… right? ….wrong!  Whilst it might look OK on your screen when printed or output to pdf the Photoshop black is grey and sticks out like a sore thumb.  See example below.

As you can see the oval Photoshop vignette to black is visible against the background black in InDesign. The problem relates to the way the two programs create their black swatches and the final image processing when creating the final pdfs for print. (If you don’t see a difference increase the brightness on your monitor)

However help is at hand, if you have experienced this problem and been tearing your hair out trying to fix it, here is a simple step procedure to remove the problem.

In Photoshop or other image editor

1. Make sure your file is using the CMYK colour space.
2. Ensure the printer profile  is the same that to be used in InDesign (I use the default setting)
3. The black swatch that you use to create black needs to be set to C100, M100, Y100, K,100

In InDesign
In preferences set ‘Appearance of Black’ to rich black
Do not use the default black swatch in InDesign to create your background.  Create a new black swatch in the swatches tool panel and as in Photoshop set its CMYK values to 100 each and use to set the background colour of the piece.

 

I hope you found this short article useful.  If  Applause can help with any of the tasks in your digital day please call.

 

(0) Comment Categories : design for print, Projects 2011

DVD Publishing – An Offline Success

Posted by 28 Jun, 2011

When learning a new subject or skill, especially if self teaching, a continual and easy access to learning resources is a fundamental part of the process.  This is particularly relevant in pan global, multi language and multi cultural situations where connection to the internet or provision of modern computer equipment may not be available. In […]

When learning a new subject or skill, especially if self teaching, a continual and easy access to learning resources is a fundamental part of the process.  This is particularly relevant in pan global, multi language and multi cultural situations where connection to the internet or provision of modern computer equipment may not be available.

In my own experience, it’s a huge benefit to  have  manuals, tutorials, video all at hand so I can instantly cross reference from one media to another,  mix animated demonstration or video with detailed study in text form and listen to audio description without having to consider the Internet. As, whilst an almost inexhaustible library of research material, it can also be quite frustrating.  Setting aside the issues of connectivity and bandwidth, for the provider the cost of delivering constant access to such large quantities of media rich applications on a continual basis going forward can be prohibitive.  For the user constant online access over a long period of time to media rich material can also be expensive consequently the benefit of  having everything on your hard drive in your own computer is clear.

A company with huge expertise in this area is International publisher Macmillan Education. With over 150 years of publishing experience and operating in over 130 countries they work with local teachers, students, institutions, and educational authorities to develop high-quality coursebooks, supplementary materials and digital products to suit the needs of classrooms around the world.

At the end of 2010 Macmillan asked Lemon Digital and Applause to provide an interactive DVD resource for two of their forthcoming projects;  ‘Learning Teaching’ a training manual first published in 1994, now revised as a third edition and to be complemented with a DVD training video produced by MTJ Video in Oxford and a range of digital publications provided in pdf format;   ‘The Business’ a DVD resource bank  at pre-intermediate to advanced level, containing a massive resource of video, worksheets, teachers notes, authentic listening activities, Powerpoint and more.

applause, macmillan the business dvd

Both interactive Enhanced DVDs were to be distributed world-wide and required accessibility across a wide range of media platforms, basic DVD player, PC and Macintosh computers Applause were asked to develop the programmes which would then be exhaustively tested across virtually all known combinations of hardware and software  by Testronic Labs in London.  Both titles passed out with flying colours and are now available on Macmillan’s website.

Learning Teaching

The Business

Guy Jackson at Macmillan commented “The Enhanced DVD was a steep learning curve for us but Applause worked tirelessly and patiently on both projects taking complete responsibility for the builds. We handed over the assets and let them get on with it!”

 

(0) Comment Categories : design for print, interactive media, Projects 2011

3D Visualisation and Photo Realistic Modelling

Posted by 4 Apr, 2011

You have an amazing new packaging idea, a new product development, an architectural proposal or a creative concept for a conference or exhibition space but it’s still on the drawing board or just in your head . You can  enthuse your client, excite them with potential and gain competitive advantage by using photo realistic 3D […]

You have an amazing new packaging idea, a new product development, an architectural proposal or a creative concept for a conference or exhibition space but it’s still on the drawing board or just in your head . You can  enthuse your client, excite them with potential and gain competitive advantage by using photo realistic 3D visualisation to bring the subject alive.


Photo real image creation has been a specialism at Applause since the days of ‘comping’ colour transparencies, working with such clients as Westland and Racal (now Thales Group) to provide visual representations of complex projects under development.  More recently we have worked in the events industry providing pre-build 3D simulations of conference and exhibition stand creative concepts. And now expanding the skillset to cover a wider range of applications, delivered as high resolution still images, HD, standard or streaming video.

Clients are often not really sure  if they like an idea until they see it; also with complex long term  projects it may be necessary to demonstrate work in progress as a final situation. In these circumstances it can be a real advantage to be able to show exactly how things will look. Illustrating packaging in variety of colours and label designs, showing how seating will work in a particular event venue or just how good stainless steel, glass, acrylics and marble can look in a new build are just some of the ways photo real 3D can help. A particular advantage in high value projects where expensive materials and high labour cost will be involved.

Take it a stage further and add animation, fly your customers Peter Pan style, take a micro journey through places a camera wouldn’t fit, create the ‘impossible’ to interest and engage your customers.

Here are just some of the potential applications:

  • Confex & Event Visuals
  • Architectural Photo Realism
  • Product Simulation
  • Photomontage and Digital Retouching
  • Packaging visuals
  • Video Wall and Studio Backdrops
(0) Comment Categories : conference & exhibition, design for print, Projects 2011

Sending Forms – A Professional Answer

Posted by 26 Jul, 2010

Sending forms has been a real problem for small businesses who need to get information back from customers and want to retain the branding and professional identity of documents sent out on behalf of their company.  Here is a technique from Applause that will enable you to achieve this. Until recently if you wanted to […]

Sending forms has been a real problem for small businesses who need to get information back from customers and want to retain the branding and professional identity of documents sent out on behalf of their company.  Here is a technique from Applause that will enable you to achieve this.

pdfForms

Until recently if you wanted to send a simple form for a client or potential customer to complete and return to you there have been four broad options

1. send a word document – pretty much works but difficult to design and layout properly; and your carefully crafted fonts will disappear on receipt, usually screwing up the layout at the same time.
2. send a printable pdf -  this works, design and layout are retained but can’t be electronically completed and returned thus taking you back to fax or post.
3. create a web based form – works well but a lot more work, requires technical staff to manage or outsourcing to developers.  Either way it is expensive.
4. create an xml coded pdf – again this works well but as in 3. above needs qualified people to administer.

For large businesses or systems using standard forms on a mass scale clearly the web route works best, but for SME’s the cost of this route can be prohibitive.  For smaller operations MS Word or resorting to print and fax has been the answer, and anyone who has ever tried to creatively brand and format a Word document will be aching for a better way . . .

. . . and so here it is.

With the latest upgrade to Adobe Acrobat the age old problem of not being able to save edited pdf has now been removed. It is now possible to create forms  in a design programmes such as Quark, Illustrator, InDesign using creative design, images, logos, brand fonts and typographical design export these to pdf and then add all the data fields you want the recipient to complete and return to you.  The finished pdf can be easily managed by non technical staff who simply email to the recipient who complete the form and email by return.

Hey presto, clear, well designed forms that retain brand identity and professionalism managed simply.

Adobe haven’t exactly made this crystal clear but here is the method to produce editable AND saveable documents

1. Create your branded form in your preferred software package and export to pdf
2. Using Acrobat Professional ( you can’t do this in the Reader sadly) open the pdf

3. In the menu bar below the main menu find and select ‘Forms’ and ‘Start from Wizard’.  Go through the wizard process Acrobat will create a new version of your pdf and will have tried to insert all the forms fields guessing where they should be.  If you’ve made your form field areas pretty obvious the wizard is pretty good and will have sorted it all for you.
4. Now you can fix the fields where the wizard has got it wrong, adjust and edit to suit or add more as required.
5. Save the form using a different name and reopen.  Youl will now see all your field areas, check boxes  etc. (important to Save as a different file name as you can’t go back to the original)
5. The final step is to make the form editable and savable in Reader. Go to the ‘Advanced’ menu and select ‘Enable Useage Rights in Adobe Reader.  Now you have a form that can be emailed completed and returned

Send a test email to a colleague, get them to complete and return to check all is OK.

Job Done

If you need any help with this process please don’t hesitate to get in touch. Call 0117 933 4416 or 07770 750327

(1) Comment Categories : design for print, interactive media, Projects 2010

Top 100 video company

Posted by 22 Jul, 2009

We’re delighted that one of our clients creative video company CCTwo has been awarded 13th place in the Bristol Media’s Top 100 Creative Companies in the South West. Continuing from the work done on CCTwo’s stationery, email templates and promotional mailing. We are currently working on email and mail marketing follow up promotions

cc2We’re delighted that one of our clients creative video company CCTwo has been awarded 13th place in the Bristol Media’s Top 100 Creative Companies in the South West. Continuing from the work done on CCTwo’s stationery, email templates and promotional mailing. We are currently working on email and mail marketing follow up promotions

(0) Comment Categories : design for print, Projects 2009

Newsletter for CC’s Venue Finders

Posted by 22 Jul, 2009

The venue finding and conference logistics teams at award winning events company Conference Connections  have launched a new quarterly newsletter, providing the latest information on national and international venues and conference centres. Applause have created a new brand identity, logo design and layout for the newsletter which will be distributed intially in printed form to […]

venue finding newsletterThe venue finding and conference logistics teams at award winning events company Conference Connections  have launched a new quarterly newsletter, providing the latest information on national and international venues and conference centres.

Applause have created a new brand identity, logo design and layout for the newsletter which will be distributed intially in printed form to give recipients the option to opt in to an email electronic version.

(0) Comment Categories : conference & exhibition, design for print, Projects 2009