podcast & webcast

Sapphire Festival Video Production

Posted by 25 Aug, 2009

The Wales & West Festival is an annual exhibition and competition event for amateur wine and beer makers from all over the country.  Some 500 or so members, friends, wine and beer making circles  gather each year to enter a national competition, reunite with friends, enjoy music and entertainment and take part in wine and […]

The Wales & West Festival is an annual exhibition and competition event for amateur wine and beer makers from all over the country.  Some 500 or so members, friends, wine and beer making circles  gather each year to enter a national competition, reunite with friends, enjoy music and entertainment and take part in wine and beer tutored tastings.

wwwfSched09As this year was a special 45th Sapphire Anniversary of the first Festival the organising committee encouraged members to photograph and record video of the weekend event.  Applause was then asked to assemble and edit the digital video footage into two programs, a short 4 minute taster Flash video to be displayed on You Tube and a longer 15  minute streamed video to run together with the 4  minute option and hosted on the Wales and West web site.  Applause also encoded the video to mp4  format for mobile video delivery.

Judges Convenor and Vice Chairman Ron Williams commented “Amateur associations such as ours can make good use of these new viral marketing technologies as an extremely cost effective way of publicising our events.  We hope that such publicity will in turn encourage people to join in with local groups of people interested in socialising and learning more about wine and beer making”

Applause has built a trusting working relationship  with the The Wales and West Committee over a number of years and once again they have  asked us to start work on promotional leaflets, schedules and booking forms for next year’s 46th Conference and Festival to be held  28th – 31st May 2010. And also to look at social and viral marketing technologies to reach potential interested groups.

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p.s. All the material for the promotional flyers, brochures, booking forms and leaflets have now gone to print and scheduled to be sent out during November

(0) Comment Categories : conference & exhibition, podcast & webcast, Projects 2009

Burges Salmon – Cleantech Podcast

Posted by 24 Oct, 2008

Established Bristol legal firm Burges Salmon called us to help with one of their Corporate Finance Network events early in October – The Cleantech Question Time. In the context of rising fuel costs and an increasing worldwide drive for greener solutions, Cleantech is seen by many as a growth sector where investors have a real […]

Established Bristol legal firm Burges Salmon called us to help with one of their Corporate Finance Network events early in October – The Cleantech Question Time.

In the context of rising fuel costs and an increasing worldwide drive for greener solutions, Cleantech is seen by many as a growth sector where investors have a real opportunity for returns. During the event presentations were to be given by Chris Matthews, Senior Business Development Manager, Renewable Energy Team at the Co-op Bank and comment from our expert panel: James Thomas of ICON Corporate Finance, Andrew Page of Foresight Group, Mark Crosier, CEO of DeepStream Technologies, Phil Nicholas, CEO of Inetec and Peter Horsburgh of the Environmental Technologies Fund.

A panel discussion followed on a wide range of issues raised during the event including: what is meant by ‘cleantech’, the debate over the energy gap, the impact of the credit crunch for cleantech companies seeking funding and their expectations for 2009 and beyond.

Burges Salmon wanted to extend the value seminar by providing podcasts of  the presentation and discussions which could then be listened to online or downloaded on to ipod and mp3 players.

Applause recorded the presentations, audience questions and panel responses.  The resulting audio files were cleaned and edited the following day and encoded to windows media player and ipod compatible files and delivered via a web hosted facility. Burges Salmon’s IT people then linked to the files on BS website.

Links: Burges Salmon – Cleantech

(0) Comment Categories : podcast & webcast, Projects 2008