In 2004 AMD Lofts commissioned Applause to build a web site for them combined with a multi-media CDROM which would assist in marketing the company and drive traffic to the website. The website and CDROM have worked extremely well for the company in the intervening years, creating a professional high quality image that proved to be key in winning major building and loft conversion contracts.
However the original site, designed to work well with the smaller computer monitors and dial up internet connections of the day, now needed a makeover to optimise today’s technologies. AMD came back to us to provide design ideas and costings and once again chose Applause to carry out the web revisions which included a larger screen format, high quality images, interactive portfolio module and streaming audio testimonials.
The latest thinking on search engine performance, social media marketing of the company and web analytics has also been integrated which enable the Directors of AMD to monitor and assess the return on their investment [ROI].
A further module is planned for the new year which will encompass full 3D flythrough of key projects.
Two projects just completed involved encoding and editing high definition HD video source material into looped interactive dvd video discs for exhibition and showroom digital signage display. In each case discs were replicated and distributed to showrooms or retail outlets throughout the country and displayed continuously at exhibition sites.
As this year was a special 45th Sapphire Anniversary of the first Festival the organising committee encouraged members to photograph and record video of the weekend event. Applause was then asked to assemble and edit the 
Newly formed 
Alfa Romeo dealerships around the country will be using digital signage technology LCD screens to display video of the new Alfa Romeo Mito and ‘159′ models, illustrating key engineering philosophies and lifestyle enhancement with corporate marketing video and customer testimonials. Video footage has been edited and encoded to provide a series of looped DVD video. DVD masters then duplicated for distribution to dealerships.
We’re delighted that one of our clients creative video company 
The venue finding and conference logistics teams at award winning events company Conference Connections have launched a new quarterly newsletter, providing the latest information on national and international venues and conference centres.
Preparing and writing proposal or tender documents is a time consuming and exhaustive process, with information and key budgetary details not available till the last minute and your sales people constantly honing and changing the text right up to the wire. But despite all of this you also know that you want the document to be well designed and professionally presented in order to stand out from the other competitor proposals on the client’ s table.
Customers will judge you by your website… and first impressions count. Research shows that you have just seven seconds to make that impression. Get it right and you’ll win business – often from unexpected sources. Get it wrong and you’ll be dismissed as amateur.