Projects 2010

Banham Locks – Digital Signage Case Study

Posted by 17 Dec, 2010

Applause recently teamed up with one of the south west’s leading digital signage companies Inurfacemedia to deliver a retail display signage solution for Banham Locks London showrooms.  Banham Locks is an established business of 80 years and now one of the largest suppliers of burglary prevention systems in London. They had expanded their business portfolio and […]

Applause recently teamed up with one of the south west’s leading digital signage companies Inurfacemedia to deliver a retail display signage solution for Banham Locks London showrooms.  Banham Locks is an established business of 80 years and now one of the largest suppliers of burglary prevention systems in London. They had expanded their business portfolio and wanted to inform customers visiting their showrooms of products and services that they might not necessarily be aware of.

Inurfacemedia were commissioned to provide a range of digital signage display units and teamed up with Applause in providing media rich product information to customers and visitors browsing in-store and viewing  street side.  Banham said ” We have found the signage systems an invaluable resource to introduce customers, who traditionally purchase one type of security product, to other areas of our our business such as fire protection, garage and window security and cctv monitoring. In addition we have noticed  increased footfall due to the window display units which engage and interest street browsing.

For more information:

Inurfacemedia Digital Signage Systems
Applause Signage Media Solutions

(1) Comment Categories : interactive media, Projects 2010

Sending Forms – A Professional Answer

Posted by 26 Jul, 2010

Sending forms has been a real problem for small businesses who need to get information back from customers and want to retain the branding and professional identity of documents sent out on behalf of their company.  Here is a technique from Applause that will enable you to achieve this. Until recently if you wanted to […]

Sending forms has been a real problem for small businesses who need to get information back from customers and want to retain the branding and professional identity of documents sent out on behalf of their company.  Here is a technique from Applause that will enable you to achieve this.

pdfForms

Until recently if you wanted to send a simple form for a client or potential customer to complete and return to you there have been four broad options

1. send a word document – pretty much works but difficult to design and layout properly; and your carefully crafted fonts will disappear on receipt, usually screwing up the layout at the same time.
2. send a printable pdf –  this works, design and layout are retained but can’t be electronically completed and returned thus taking you back to fax or post.
3. create a web based form – works well but a lot more work, requires technical staff to manage or outsourcing to developers.  Either way it is expensive.
4. create an xml coded pdf – again this works well but as in 3. above needs qualified people to administer.

For large businesses or systems using standard forms on a mass scale clearly the web route works best, but for SME’s the cost of this route can be prohibitive.  For smaller operations MS Word or resorting to print and fax has been the answer, and anyone who has ever tried to creatively brand and format a Word document will be aching for a better way . . .

. . . and so here it is.

With the latest upgrade to Adobe Acrobat the age old problem of not being able to save edited pdf has now been removed. It is now possible to create forms  in a design programmes such as Quark, Illustrator, InDesign using creative design, images, logos, brand fonts and typographical design export these to pdf and then add all the data fields you want the recipient to complete and return to you.  The finished pdf can be easily managed by non technical staff who simply email to the recipient who complete the form and email by return.

Hey presto, clear, well designed forms that retain brand identity and professionalism managed simply.

Adobe haven’t exactly made this crystal clear but here is the method to produce editable AND saveable documents

1. Create your branded form in your preferred software package and export to pdf
2. Using Acrobat Professional ( you can’t do this in the Reader sadly) open the pdf

3. In the menu bar below the main menu find and select ‘Forms’ and ‘Start from Wizard’.  Go through the wizard process Acrobat will create a new version of your pdf and will have tried to insert all the forms fields guessing where they should be.  If you’ve made your form field areas pretty obvious the wizard is pretty good and will have sorted it all for you.
4. Now you can fix the fields where the wizard has got it wrong, adjust and edit to suit or add more as required.
5. Save the form using a different name and reopen.  Youl will now see all your field areas, check boxes  etc. (important to Save as a different file name as you can’t go back to the original)
5. The final step is to make the form editable and savable in Reader. Go to the ‘Advanced’ menu and select ‘Enable Useage Rights in Adobe Reader.  Now you have a form that can be emailed completed and returned

Send a test email to a colleague, get them to complete and return to check all is OK.

Job Done

If you need any help with this process please don’t hesitate to get in touch. Call 0117 933 4416 or 07770 750327

(1) Comment Categories : design for print, interactive media, Projects 2010

Screensavers – The Original Digital Signage

Posted by 22 Apr, 2010

Computer screensavers have been around for well over a decade now,  whereas digital signage is the recent emergence of massive plasma screens at exhibitions and stadiums. So how do these connect? Well although you might be more used to a screensaver displaying a personal photo or some excessively garish cartoon, and  of course its original […]

Computer screensavers have been around for well over a decade now,  whereas digital signage is the recent emergence of massive plasma screens at exhibitions and stadiums. So how do these connect?

Well although you might be more used to a screensaver displaying a personal photo or some excessively garish cartoon, and  of course its original purpose was to prevent ‘image burn’ on old cathode ray tube monitors.  Nevertheless in one sense they both provide a similar function  in delivering information to anyone in the vicinity or walking past.

interactive screensavers from applause

The potential to use these screens to reach out and inform has been utilised by Active Assistance a company working in the live-in care sector who’s purpose is to create choice and independence for those they care for.  Working with their designers Soap Marketing based in Portishead near Bristol they created a series of images specifically designed to attract attention combined with key messages (chocolate cake always gets our attention!).  Soap then commissioned Applause to turn these images into interactive Flash screensavers combining animated sequences of imagery and messaging. The finished screensavers where delivered as a simple 10 second install program in a range of computer screen formats to suit all types of machine.

Active Assistance’s computers throughout their offices and public areas now reinforce the company brand message of personal choice in care.  In addition the visual reminders of cake and latte may potentially also improve sales in the local fitness centre!

applause screensavers

(0) Comment Categories : interactive media, Projects 2010

London Property Developers get Design Applause

Posted by 21 Apr, 2010

London property developer  London Wharf plc came back to Applause to revamp the site produced for them in 2006. Formed in 1993, London Wharf PLC has forged a reputation for developing high quality homes in and around London and is one of the capital’s leading niche property developers. Through meticulous detailing from the initial concept […]

London property developer  London Wharf plc came back to Applause to revamp the site produced for them in 2006.

Formed in 1993, London Wharf PLC has forged a reputation for developing high quality homes in and around London and is one of the capital’s leading niche property developers.

Through meticulous detailing from the initial concept stages to final completion, bold innovative design, and the fusion of modern and traditional building techniques, has resulted in recognition by numerous industry awards.

Director David Lewin said ” We were delighted with the clean design and clear message of the original site but wanted to take advantage of the latest modern search engine optimisation techniques and the larger screen sizes now common.  Applause have now refreshed the site and provided advantage in design and optimisation.”

londonWharf

(0) Comment Categories : internet and web, Projects 2010